Bill Fischer writes on the Harvard Business Review blog about the economics of expertise as a commodity.
Increasingly, expertise is losing the respect that for years had earned it premiums in any market where uncertainty was present and complex knowledge valued. Along with it, we are shedding our reverence for “expert evaluation,” losing our regard for our Michelin guides and casting our lot in with the peer-generated Yelps of the world.
The hope for experts is to develop sales person skills that supply trust to the purveyance of knowledge. The future lawyer is Willy Lohman.
He’s a man way out there in the blue, riding on a smile and a shoeshine . . . A salesman is got to dream, boy.